Flamin' Hot | Rotten Tomatoes (2024)

68% Tomatometer 128 Reviews 87% Audience Score 1,000+ Ratings

FLAMIN' HOT is the inspiring true story of Richard Montañez (Jesse Garcia) who as a Frito Lay janitor disrupted the food industry by channeling his Mexican American heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon. Read More Read Less

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Flamin' Hot

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Critics Consensus

Flamin' Hot may have a little more than its share of empty calories, but this fun feel-good story is still a decent cinematic snack.

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Audience Says

Flamin' Hot is an inspirational -- and funny -- underdog story that should resonate with anyone who's ever had a dream.

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Critics Reviews

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Flamin' Hot | Rotten Tomatoes (1) Kimber Myers Crooked Marquee [Flamin' Hot] is not a slog, but it’s surprisingly bland for a movie about a snack that is supposed to be painfully spicy. Rated: C- Jun 27, 2023 Full Review Flamin' Hot | Rotten Tomatoes (2) Adam Mullins-Khatib Chicago Reader Despite the spicy subject matter, Flamin’ Hot is a run-of-the-mill biopic. Jun 17, 2023 Full Review Flamin' Hot | Rotten Tomatoes (3) Wenlei Ma News.com.au We all want to feel as appreciated as we know we should be. It’s why these types of movies hit that warm-and-fuzzy spot, even when they’re little more than serviceable and enjoyable. Rated: 3/5 Jun 16, 2023 Full Review Flamin' Hot | Rotten Tomatoes (4) Joshua Polanski Boston Hassle Flamin’ Hot is the kind of movie one could design in the halls of a marketing convention. Jul 5, 2024 Full Review Flamin' Hot | Rotten Tomatoes (5) Mini Anthikad-Chhibber The Hindu For her debut as a director, Eva Longoria chooses a heart-warming assertion of the reality of dreams coming true. Aug 19, 2023 Full Review Flamin' Hot | Rotten Tomatoes (6) Zach Pope Zach Pope Reviews Top to Bottom the film will put a smile on your face Rated: B+ Jul 22, 2023 Full Review Read all reviews

Audience Reviews

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Marja Loved it! Such a heartfelt and inspiring movies. Annie Gonzalez was amazing Rated 5/5 Stars • Rated 5 out of 5 stars 06/07/23 Full Review Rick L I thoroughly enjoyed Flamin' Hot. We got to see a side of Latino culture not usually depicted and how it burst onto the American food scene, altering both forever. It was uplifting and thought provoking and definitely worth the time and money. Rated 5/5 Stars • Rated 5 out of 5 stars 06/06/23 Full Review Rosana B Que lindo, o preconceito doí, principalmente com crianças, bom ver os latinos vencendo… Deliciosa e controversa biografia de Richard Montañez, mas a magia importa mais que a mágica em si, lindo, lindo, Clarence C. Baker existiu, mas o nome é fictício, podia ter feito justiça e ter mantido o real, ele faleceu há alguns anos. E a propósito, o Fandangos de presunto é o biscoito mais gostoso do mundo… s2 "Sabem porque os pobres falam tanto em Deus? Porque eles não tem nada e Deus te oferece tudo." Rated 4.5/5 Stars • Rated 4.5 out of 5 stars 07/28/24 Full Review Melody O I was surprised not to hear more hype about this movie. I think that’s the reason it took me so long to watch. My dad had a hard time trying not to laugh because he just had surgery on his stomach. My mom cried multiple times. This movie really resonates with Latinos. It’s inspiring to see someone from my culture, who grew up around my area, even mentioning my hometown, climb up from the bottom of a company. I watched it at the right time in my life too, which made it more emotional. The acting was fantastic and the soundtrack was perfect. This will forever be a movie I recommend to friends and family. Rated 5/5 Stars • Rated 5 out of 5 stars 07/17/24 Full Review Koi P Inspiring, humorous, real. Rated 5/5 Stars • Rated 5 out of 5 stars 06/11/24 Full Review Gareth D Funny, sweet, inspirational - pretty straight forward movie. Rated 3.5/5 Stars • Rated 3.5 out of 5 stars 03/29/24 Full Review Read all reviews

Flamin' Hot

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Cast & Crew

Eva Longoria Director Jesse Garcia Richard Montañez Annie Gonzalez Judy Montañez Emilio Rivera Vacho Montañez Dennis Haysbert Clarence C. Baker Tony Shalhoub Roger Enrico
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Synopsis FLAMIN' HOT is the inspiring true story of Richard Montañez (Jesse Garcia) who as a Frito Lay janitor disrupted the food industry by channeling his Mexican American heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.

Director
Eva Longoria

Producer
DeVon Franklin

Screenwriter
Linda Yvette Chávez, Lewis Colick

Distributor
Searchlight Pictures

Production Co
Fox Searchlight Pictures, Franklin Entertainment

Rating
PG-13 (Some Strong Language|Brief Drug Material)

Genre
Comedy, Drama, Biography

Original Language
English

Release Date (Theaters)
Jun 2, 2023, Limited

Release Date (Streaming)
Jun 9, 2023

Runtime
2h 9m

Sound Mix
Dolby Digital

Aspect Ratio
Digital 2.39:1
Most Popular at Home Now
Flamin' Hot | Rotten Tomatoes (2024)

FAQs

Is Clarence from Flamin Hot real? ›

Clarence Baker, played by Dennis Haysbert, was based on a co-worker Montañez had at the plant. He died several years before production of the movie and a different name was used for the character.

How much of the Flamin Hot movie is true? ›

How accurate is the Flamin' Hot movie? Truthfully? The film is accurate to Montañez's retelling, but probably not very accurate at all to how Flamin' Hot Cheetos specifically came to the market.

How did Richard Montañez make his money? ›

According to the article, however, Montañez did in fact rise from a floor-level position to a marketing executive at Frito-Lay, and he was involved in pitching new products such as Flamin' Hot Popcorn while still a machine operator in 1993 followed by two types of Fritos — Flamin' Hot and Lime and Chile Corn Chips.

How a janitor at Frito-Lay invented Flamin Hot Cheetos? ›

A former janitor claimed he invented Flamin' Hot Cheetos more than 30 years ago after a factory machine broke down and he took home an unflavored batch of the knobby sticks of puffed corn, sprinkling them with bright red chili powder. Frito-Lay, the snack company that makes Cheetos, said he had nothing to do with it.

What is the Flamin Hot guy name? ›

Richard Montañez is often credited as the Frito-Lay janitor that came up with the idea for Flamin' Hot Cheetos. Born to a family of Mexican immigrants, Montañez climbed the corporate ladder to become a VP at PepsiCo. Searchlight's new movie "Flamin' Hot" tells the story of how Montañez left his mark on Cheeto history.

Who plays the son in Flamin Hot? ›

Midway through Flamin' Hot—Eva Longoria's feature directorial debut—two brothers, Lucky (Hunter Jones) and Steven (Brice Gonzalez) get off the school bus. Lucky is upset: He was beaten up and bullied for being Mexican. “Let's just go home,” Lucky tells his dad, Richard (Jesse Garcia).

Did Montañez really call Enrico? ›

For one, Montañez, who's now in his 60s, often recounts the story of how he cold-called the PepsiCo chief executive to pitch his idea after watching a motivational video Enrico had recorded as part of a campaign encouraging Frito-Lay employees to “act like owners.”

What parts of Flamin Hot are real? ›

The part that Flamin' Hot gets right is the fact that Montañez did call Enrico, and the latter's secretary at the time confirms that he did. However, the phone call didn't occur until 1992 at the latest, which was well after Flamin' Hot Cheetos were being sold and Enrico was established at the company.

How much is the Flamin Hot Guy worth? ›

Although we don't know his exact salary at PepsiCo, Richard Montañez net worth is estimated to be around $15 million.

Is Richard Montañez Mexican? ›

Richard Montañez was born into a family of Mexican immigrants in Guasti, California. Growing up in a one-bedroom apartment with 10 siblings, he faced poverty and discrimination from a young age. Despite these challenges, his mother's homemade burritos taught him the value of being different.

Who invented Cheetos? ›

Cheetos (formerly styled as Chee-tos until 1998) is a crunchy corn-cheese puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States.

How many Scoville is Flamin Hot Cheetos? ›

Scoville Rating of Xxtra Flamin' Hot Cheetos

However, based on the ingredients listed on the packaging and some research, unnamed "experts" have estimated that Xxtra Flamin' Hot Cheetos could have a Scoville rating of around 50,000 SHU. This places them at a similar heat level to cayenne pepper.

Is Frito-Lay Israeli? ›

Frito-Lay, Inc.

(/ˈfriːtoʊ leɪ/) is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.

What happened to Clarence in Flamin Hot? ›

Sadly, Clarence C. Baker's real-life counterpart is no longer alive. When confirming that he was based on a real engineer, Searchlight Pictures also confirmed that the engineer died a few years ago. This is a sad end to the story of Clarence C.

What is a hot Cheeto girl? ›

The Hot Cheeto Girl is a stereotype that has historically been used to make fun of high school girls who are hyper-feminine, working-class, either Black or Latina (or both), and have a taste for spicy chips like Flamin' Hot Cheetos.

Who is the flamin hot doritos guy? ›

His name is Richard Montañez and he actually got away with it. He made a story up that the CEO of Frito Lay sent out a message to everybody saying, "Behave like you're an owner." This guy was a lowly janitor at the time but he took the CEO's message to heart.

What happened to the original Flamin Hot Lays? ›

Thanks to a fan petition, Lay's is now bringing back its original Flamin' Hot chips. The Frito-Lay brand changed the formula for the flavor and was met with great displeasure from those that loved the flavor. Fans that tried the new formula voiced that the chip tasted more like “Spiced Lime.”

Who started the Flamin Hot Trend? ›

For years, Richard Montañez's claims have been lauded as a rags-to-riches feel-good tale, and, thanks to Texan Eva Longoria, was even turned into a film last year called Flamin' Hot. According to Montañez's memoir, he and his wife created the bright red spice blend as a way to appeal to Hispanic consumers.

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