Southwest Corporate Fact Sheet (2024)

  • Executive Leadership
  • Headquarters
  • About the Company
  • History
  • Daily Departures
  • Employees
  • Stock
  • Annual 2022 Financial and Operating Statistics
  • Fleet
  • Cities Served
  • Distinctions
  • Recognitions

Click here to download a PDF version of the Corporate Fact Sheet

Executive Leadership:

Gary Kelly, Executive Chairman of the Board
Bob Jordan, President & Chief Executive Officer
Andrew Watterson, Chief Operating Officer
Ryan Green, Executive Vice President & Chief Commercial Officer
Tammy Romo, Executive Vice President & Chief Financial Officer
Linda Rutherford, Chief Administration Officer
Mark Shaw, Executive Vice President, Chief Legal & Regulatory Officer
Justin Jones, Executive Vice President Operations

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P.O. Box 36611
2702 Love Field Drive
Dallas, TX 75235

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About the Company:

Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline1. Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history. By empowering its nearly 75,0002People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 137 million Customers carried in 2023. That formula for success brought industry-leading prosperity and 47 consecutive years3of profitability for Southwest Shareholders (NYSE: LUV). Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting As the airline with Heart, Southwest has set a goal to work toward achieving net zero carbon emissions by 2050. Southwest has also set near-term targets and a three pillar strategy to achieve its environmental goals. Learn more by

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Southwest Airlines® originally was incorporated in Texas in 1967 and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities—Houston, Dallas, and San Antonio—and grew to become a major airline in 1989 when it exceeded the billion-dollar revenue mark. In 1994, Southwest became the first major airline to offer ticketless travel. In 1995, Southwest became the first major airline to post a website with the launch of our "Home Gate." Southwest topped the monthly domestic originating passenger rankings for the first time in May 2003. In 2013, Southwest started its Southwest service to a destination outside the 48 contiguous states with service to Puerto Rico. In July 2014, Southwest became an international airline with its first flights to Nassau, Bahamas; Montego Bay, Jamaica; and Aruba. In March 2019, Southwest began serving the Hawaiian Islands.

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Daily Departures:

Southwest Airlines operates more than 4,000 flights a day during peak travel periods.

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Nearly 75,0002 People work to deliver exemplary Customer Service throughout the Southwest system.

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Common stock is traded under the symbol "LUV" on the NYSE. Southwest paid its first quarterly dividend in fourth quarter 1976. In December 2022, the Company reinstated quarterly cash dividends.

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Annual 2023 Financial and Operating Statistics:

  • Net income: $465 million
  • Revenue passengers carried: 137.3 million
  • Revenue passenger miles:: 136.3 billion
  • Load factor:4 80.0%
  • Annual record total operating revenues: $26.1 billion

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As of December 31, 2023, Southwest had 817 Boeing 737 aircraft in its fleet:













  • The Company's fleet has an average age of approximately 11 years.
  • In 2023, the Company's average aircraft trip length was 730 miles with an average duration of approximately two hours.
  • Southwest was the launch customer for the Boeing 737-700 in 1997. Southwest also was a launch customer for the Boeing 737-500 and 737-300 series aircraft. And, in December 2011, Southwest announced it would be the launch customer for the Boeing 737 MAX 8.
  • On Oct. 1, 2017, Southwest's first 737 MAX 8 began scheduled service.
  • •In May 2022, Southwest announced its $2 billion plan to transform its Customer Experience. The carrier is incorporating in-seat power on new aircraft with USB-A and USB-C ports in each seatback using a zone-based power system that saves space and does not compromise legroom. In addition, the carrier is adding larger overhead bins already been received from Boeing, and will continue to be installed on future aircraft deliveries.
  • All of Southwest's 737-800s are equipped with Split Scimitar Winglets, and the Company has replaced the Blended Winglets with Split Scimitar Winglets on some of its 737-700s. The Split Scimitar Winglet adds new strengthened stringers at the wing, aerodynamic scimitar tips, and a large ventral strake to the existing Blended Winglet while also providing additional incremental fuel savings beyond the approximate 3.5 percent per aircraft from Blended Winglets. According to Boeing, the 737 MAX8 is approximately 14% more fuel-efficient than the prior generation 737-800.
  • In 2013, Southwest became the first carrier to offer gate-to-gate connectivity. Customers may use small portable electronic devices (PEDs) in "airplane mode" from gate-to-gate on WiFi-enabled aircraft.
  • On WiFi-enabled aircraft, Customers are able to enjoy free movies,5 free live TV,6 and free messaging7 on mobile devices, tablets, or laptops. Customers can access inflight WiFi for $8 from takeoff to landing per device on WiFi-enabled aircraft.8

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CITIES SERVED AS OF January 26, 2024:

Southwest serves 121 destinations across the United States and 10 additional countries.

Download the current System Map.
Download City Fact Sheets.

  • Southwest Airlines Customer Representatives transitioned to operating 100% remotely as of Sept. 1, 2022. Customer Service Representatives support Customers via phone, chat, and email. Evolving to a fully remote workforce brings increased flexibility, both in attracting and hiring new Employees from across the country, and in scheduling current Employees who provide next-level Hospitality to our Customers.

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  • Carried more than 137 million revenue Customers.
  • Received 542,862 applications and hired 15,276 Employees.
  • Served an estimated 107 million bags of snack mix.
  • Moved more than 151 million pounds of cargo.

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  • Southwest was the first airline to establish a home page on the Internet. Initially, five Employees comprised Southwest's web site development Team, and the site took about nine months to create.
  • The "Low Fare Calendar" feature on is the first online tool that helps Customers find the lowest fare based on availability across an entire month.
  • In 2018, a new site search tool was added to to help Customers find the right content as well as better highlight Customer generated content from the Southwest Community and social media. Rapid Rewards™ Enrollment forms were updated with a modern look and feel to ease the enrollment process.
  • Southwest launched new versions of both the SouthwestIOS and Android and Southwest mobile website in 2016. In October 2018, Southwest released its first iPad app. 2018 was a year filled with enhancements, which included the addition of international booking, check-in and change, an improved multi-passenger boarding experience, more intuitive trip cards, Google Pay enabled mobile boarding passes for Android users, a mobile standby list, and ride-sharing with a partnership with Lyft. Customers are also now able to sign up for the Southwest Rapid Rewards™ Credit Card in mobile while making a booking.
  • In addition to being able to book and manage domestic and international flights, Customers are able to make hotel, and complete vacation package reservations on, and make car reservations on,mobile web,iOS,andAndroid apps.

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  • Southwest was first in the industry to offer ProfitSharing.
  • Southwest has an industry-leading balance sheet and investment-grade ratings from all three credit rating agencies.
  • Southwest has the largest Boeing fleet in the world.
  • Based on the latest data available from the U.S. Department of Transportation (DOT), Southwest is America's largest domestic airline in terms of domestic originating passengers with 22% market share.9
  • From 1973 to 2019, Southwest was the only domestic airline with 47 consecutive years of profitability.

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  • Learn more about the Company's awards and recognitions.

1. Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey since Q1 2021   
2. Fulltime-equivalent active Employees    
3. 1973-2019 annual profitability   
4. Revenue passenger miles divided by available seat miles.
5. Where available. Available only on WiFi-enabled aircraft. Limited-time offer.
6. Due to licensing restrictions, on WiFi-enabled international flights, free live TV and iHeartRadio may not be available for the full duration of flight.
7. Texting only allows access to iMessage and WhatsApp (which must be downloaded and activated before connecting to SouthwestWiFi).
8. Internet access for $8 per device from takeoff to landing. Price is subject to change. May not be available for the full duration of flight. In order to provide a top-notch Internet experience, we prohibit access to certain high-bandwidth applications and websites. We also prohibit access to certain obscene or offensive content.
9. Data presented herein as measured by the U.S. Department of Transportation (DOT) O&D Survey for the twelve months ended Dec. 31, 2022 based on domestic originating passengers boarded. O&D stands for Origin and Destination.

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Southwest Corporate Fact Sheet (2024)


What are the core elements of Southwest's corporate strategy? ›

In order to protect our world for future generations and uphold our commitments, we will remain focused on sustaining our unmatched financial position in the industry, efficiency that conserves natural resources, fostering a creative and innovative workforce, and giving back to the communities in which we work and live ...

What is the organizational structure of Southwest Airlines? ›

Southwest Airlines has a U-form organizational structure. The unitary or U-form structure is also known as the functional form because of the use of business function as a basis for grouping resources and activities, such as finance and airline marketing in this case.

What is the corporate philosophy of Southwest Airlines? ›

We strive to operate our airline safely, efficiently, and with integrity. Every individual affiliated with our airline is expected to uphold the standards set in our Company policies and guidelines. Southwest is the airline with Heart, and our work should also demonstrate our Company's Values and policies."

What is the turnover rate for Southwest employees? ›

Employee satisfaction Employee loyalty At Southwest Airlines, employee satisfaction levels are so high that at some of its operating locations, turnover rates are lower than 5% per year.

What is Southwest's current strategy? ›

Southwest Airlines primarily employs a low-cost strategy in the airline industry. This strategy involves offering relatively low fares compared to competitors while maintaining operational efficiency and keeping costs under control.

What strategy does Southwest use to stay competitive? ›

1. Southwest's competitive advantage is largely based on its cost leadership strategy. This strategy involves a focus on keeping costs low, such as through efficient use of resources and low labor costs, in order to offer lower prices than competitors and attract more customers.

What is Southwest Airlines' corporate culture? ›

Southwest® is known for our legendary Hospitality and world-famous Culture where People come first. This philosophy has defined us from day one as a reflection of the life and Leadership of our President Emeritus Colleen Barrett, the original architect of Southwest's Culture.

What leadership style does Southwest Airlines use? ›

Southwest Airlines is one of the most prominent servant leadership examples in the world. When the airline was founded in the 1960s, it was up against stiff competition. How, the founding team wondered, could they set themselves apart from their competitors?

Why are Southwest employees so happy? ›

Southwest's philosophy is happy employees = happy customers = happy investors. Southwest puts their employees first by: Empowering employees to do the right thing for the customer and for the company. Ensuring employees have the latitude and support to do what they believe is right.

What are the core competencies of Southwest Airlines? ›

Southwest Airlines is known for its low-cost, high-frequency, point-to-point service model, which allows it to offer low fares, convenient schedules, and reliable operations. Its core competencies include efficient fleet management, a flexible and motivated workforce, strong customer loyalty, and an innovative culture.

What are Southwest core values? ›

Core Values. Southwest Airlines' core values, 'Live the Southwest Way: Warrior Spirit, Servants Heart, Fun-LUVing Attitude' and 'Work the Southwest Way: Safety and Reliability, Friendliness, Service, Low Costs' are cornerstones of how they conduct business.

What does WN stand for in Southwest? ›

“WN' does not stand for anything, and the airline has no say in the code for their airline. It is just an arbitrary code. These airline codes are assigned to each airline by the International_Air_Transport_Association (IATA)

How much PTO do Southwest employees get? ›

Southwest Airlines' PTO and Vacation policy typically gives 20-30 days off a year with 71% of employees expected to be work free while out of office.

What is the average tenure at Southwest Airlines? ›

One reward for that emphasis on culture is a strong loyalty: the average tenure of a Southwest employee is 11.5 years and, with 55,000 employees, turnover hovers around 2.5 percent.

Does Southwest Airlines pay employees well? ›

The average Southwest Airlines salary ranges from approximately $39,000 per year for Operations Supervisor to $161,713 per year for Principal Software Engineer. Average Southwest Airlines hourly pay ranges from approximately $8.00 per hour for Reservation Agent to $33.72 per hour for Aircraft Maintenance Technician.

What is the core strategy of Southwest Airlines? ›

Southwest's generic strategy of cost leadership ensures low costs that translate to across-the-board low prices that are a competitive advantage for keeping a large share of the commercial aviation market, in support of market penetration as an intensive growth strategy.

What are the key elements of Southwest's Culture? ›

People come first. We're a Company that takes care of its People and its communities, and our People take care of each other. (We're Cohearts, after all!) Our unique Southwest® Culture is woven into all aspects of our business, from we treat each other to how we provide Next-Level Hospitality to our Customers.

What are the three core values of Southwest Airlines? ›

Core Values. Southwest Airlines' core values, 'Live the Southwest Way: Warrior Spirit, Servants Heart, Fun-LUVing Attitude' and 'Work the Southwest Way: Safety and Reliability, Friendliness, Service, Low Costs' are cornerstones of how they conduct business.

What is Southwest Airlines' strategy and what are the key success factors for Southwest Airlines? ›

Southwest Airlines' business model is based on low-cost pricing, efficient operations, and innovative logistics solutions. The airline also focuses on customer experience and looking ahead. Southwest Airlines' financial strength includes: Debt-to-equity ratio: 72.2%

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